Who we are


Sheer Style orchestrates every floral element of the event, starting with the bridal party, the reception, the cake and even the hotel room.


Sheer Style is a full-service event floral company founded by Alicia Herrle. She officially launched the business in December 2005 and by the following spring, she had a full schedule.


Serge & Alexa Chastain

"It was like something out of a movie."


Serge and Alexa met on Halloween night. They love the Wizard OZ movie and wanted to incorporated that into their Halloween night wedding without being cheesy.


Sheer Style transformed Window's on the River into a Wizard of Oz themed wedding. Every center piece was made with the inspiration of key elements from the movie.


“The setting Sheer Style created for our wedding was so real it felt like we were stepping right into the movie. Alicia did such a fantastic job creating the theme and still keeping the elegant wedding feel. Our friends still talk about it!"




Sheer Style will follow you anywhere.  Alicia has orchestrated weddings across the country, from Boston to New York.

Since opening, Sheer Style has designed and executed more than 600 weddings, from small family affairs to 600-guest events.